Terms of Use
Last updated: 18/07/2026 These terms govern use of cellarate.co.uk and the Cellarate service.
By creating an account you agree to these terms and to our Privacy & Data Policy, which forms part of them.
1. What Cellarate is
Cellarate is a market intelligence service for wine merchants. We analyse publicly available retail data and, where you provide it, your own stock and sales data, to produce market benchmarks and buying recommendations ("Decisions").
2. Your account
You must be acting in the course of a business. Cellarate is a B2B service, not for consumers.
You're responsible for keeping your login credentials secure and for all activity under your account.
One account per business unless we agree otherwise. Don't share accounts across separate businesses.
3. Your data and the licence you give us
"Your Data" means the data you provide or connect: stock lists you upload, sales exports you upload, and data retrieved through a POS connection you authorise.
By providing Your Data, you grant us a licence to:
(a) process it to provide the service to you (benchmarks, Decisions, briefings); and
(b) include it in aggregated and de-identified form in market-wide statistics, benchmarks, indices and reports.
That licence is limited by the commitments in section 4. You retain all ownership of Your Data. This licence ends when your account is deleted, except for aggregate statistics already computed, which do not identify you and cannot be reversed out.
4. Our data commitments (the opt-in wall)
These commitments apply to Your Data and override anything else in these terms:
We never publish or share data that identifies your business — not your name, your sales figures, your stock levels, or anything a third party could attribute to your shop — except under paragraph 3 below.
Aggregates only, with minimum panel sizes. Market statistics are only ever computed across multiple merchants, with thresholds designed to prevent any individual merchant being inferred.
Named data reaches suppliers only if you explicitly opt in. We offer an optional feed through which importers and distributors can see that a specific, named merchant stocks or has interest in specific wines. Your business appears in that feed only if you have switched the opt-in on, and you can switch it off at any time, with effect from that point forward.
Publicly visible data is treated the same way. Even where information about your range is publicly available on your own website, we do not attach your name to it in anything we share with suppliers or publish, unless you have opted in under paragraph 3.
POS access is read-only. A POS connection you authorise is used only to read sales, stock and pricing data. We never write to, modify, or transact through your POS.
Deletion on exit. See section 9.
5. Subscriptions and billing
Free and paid tiers are as described on the site at the time you subscribe. Founding-member and other promotional rates apply for the period stated when offered.
Paid plans bill in advance (monthly or annually) via our payment processor. Prices exclude VAT unless stated.
You can cancel any time; cancellation takes effect at the end of the current billing period. No refunds for partial periods unless required by law.
We may change prices with at least 30 days' notice; changes apply from your next renewal.
6. Decisions are recommendations, not guarantees
Decisions, briefings, benchmarks and indices are informational recommendations based on modelled data, including data inferred from public sources. They may be incomplete or wrong.
Each Decision carries a confidence grade; grades describe our data quality, not a promise of outcome.
You are responsible for your own buying, pricing and stocking choices. We accept no liability for trading losses, unsold stock, missed sales or margin outcomes arising from acting (or not acting) on the service's output.
Nothing in the service is financial, legal or professional advice.
7. Acceptable use
You must not:
scrape, bulk-export, resell or redistribute the service's data, benchmarks or indices;
use the service to build a competing dataset or product;
upload data you don't have the right to provide;
attempt to identify individual merchants from aggregate statistics;
interfere with the operation or security of the service.
We may suspend or terminate accounts breaching this section.
8. Intellectual property
The service, the Cellarate Rate of Sale index, our methodologies, style-family definitions and all software remain our property.
You may quote service output internally and in dealings with your suppliers in the ordinary course of your business. You may not republish our data or indices commercially without written permission.
9. Termination and deletion
You may delete your account at any time.
On deletion we remove Your Data (stock lists, sales history, POS-derived records) from our production systems within 30 days and from backups on the normal backup expiry cycle (no more than 90 days). Aggregate statistics already computed from panel data are retained, as they do not identify you.
Any supplier opt-in ends immediately on account deletion.
We may terminate or suspend accounts for material breach, non-payment, or where required by law, with notice where reasonably possible.
10. Service changes and availability
We're an early-stage service and features will change. We'll give reasonable notice of material reductions to a paid plan.
The service is provided "as is"; we don't guarantee uninterrupted availability.
11. Liability
Nothing in these terms excludes liability that cannot be excluded by law (including for fraud, or death or personal injury caused by negligence).
Subject to that, our total liability to you in any 12-month period is capped at the fees you paid us in that period (or £100 if you're on a free tier), and we're not liable for indirect or consequential loss, loss of profit, or loss of data.
12. General
We may update these terms. Continued use after that constitutes acceptance.
These terms are governed by the laws of England and Wales; courts of England and Wales have exclusive jurisdiction.
If any provision is unenforceable, the rest remain in force.
Contact: team@cellarate.co.uk.