What's actually selling in UK wine retail
Cellarate tracks sell-through across the UK market and turns it into clear buying decisions for merchants, backed by evidence.
What we solve
The wine market is moving. Are you seeing the full picture?
Your own sales reports tell you what happened inside your shop. They can't tell you that a style you don't stock is selling 40% faster than average across the market, or that one you're heavy on has been cooling for months. Cellarate tracks what's selling across UK wine retail and tells you what it means for your range, in plain English.
The Market
Rate of sale across the market
Other sites can tell you what's listed for sale. Cellarate measures what actually sells, and how quickly. Every style is tracked by its rate of sale across UK merchants and indexed against its peers, so you can see which styles are hot, which are cold, and which are rising.
Range Gaps
The styles you're missing
Cellarate groups wines into the style families merchants already think in - crisp saline whites under £15, bold oak-driven reds for £35 - and show you which fast-selling families your range doesn't cover, along with wines that would fill each gap.
Your shelves
What's slow for you
Once Cellarate has analysed a merchant for a few weeks, it can tell you what's slow on your own shelves rather than just across the market: a wine that's barely moved in 90 days, in a style that's gone cold.
Reorder in time
Your best sellers, always in stock
With your POS connected, Cellarate tracks your live stock against your own rate of sale and flags any wine that's a few weeks from running out, so a good seller never comes off the shelf because nobody noticed it was low.
How It Works
From your wine list to your first decisions in minutes
No POS connection needed to start
Step 1
Upload your range
Upload a CSV or XLS of your current stock list, easily export from your POS system.
Step 2
We match every wine
Each wine is matched to a standard identifier and its style family.
Analysing wine data..
Scanning
Normalising
Matching
Verifying
Benchmarking
Step 3
See your first decisions
As soon as your range is in, you can see the fast-selling styles you're missing and the cooling styles you're heavy on, backed by market evidence.
Underpriced alert
2014 Elio Sandri is 15% below market avg.
Top performer: 2020 Rioja
+18% above market average
New market insights available
Top 10 Risers and Fallers
Step 4
Connect your POS when you're ready
Link your Shopify, WooCommerce or POS system. Your catalogue and sales sync automatically, so we can give you live reorder alerts based on real stock.
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Your e-commerce
or POS system
Cellarate
Benefits
The Commercial Edge for Wine Merchants
See how live retail data helps you buy smarter, price sharper, and grow sales without adding overhead.
Buy with evidence
Go into every rep meeting knowing which styles are accelerating across the market and which are cooling, before you commit the order.
Find the dead stock
Slow movers tie up working capital for months. Cellarate finds the wines that have stopped moving, both for you and across the market.
Short-list each week
At most five decisions a week, in plain English with the evidence attached. No more time spent wading through dashboards and generic charts.
Reorder before you run out
Your fastest sellers are tracked against your own pace, with bespoke alerts whilst there's still time to get the order in so you never run out.
See styles early
When a style close to your range starts gaining pace inthe market, it appears in your feed the same week. You keep control without missing out on the next big thing.
Frictionless Integration
Connect your Shopify, WooCommerce, or POS in minutes. No setup costs, no manual data uploads, and guaranteed data anonymity.
FAQs
Questions?
Quick answers to how Cellarate's live market data helps your wine business grow.
How does Cellarate help my business?
Is it difficult to set up?
Is my data private?
Which merchants can use Cellarate?
Do I need technical knowledge?
Turn your sales data into market advantage.
Upload your stock list and get started today.